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This domain had the following in the homepage, "Igor Fineman, MD, FACS." We analyzed that the web site stated " Birch, RN, MSN, ACNP-BC." It also stated " Surgery for Tumors of the Brain and Spine. Surgery for Degenerative Disease of the Cervical, Thoracic, and Lumbar Spine. Registration Forms for New Patient. Medications to Avoid After Surgery. Our approach to neurosurgical care is based on partnering with patients and their families to determine the safest and most effective means of treatment." The header had Neurosurgery as the highest ranking search term. It was followed by Neurosurgeon, Spine Surgery, and Spine Surgeon which isn't as ranked as highly as Neurosurgery. The next words they uses is Back Surgery. Microdiscectomy was also included and could not be seen by search crawlers.